Grassroots Outreach

There was a time when grassroots outreach was done door-to-door and at neighborhood meetings. That still has an important place; there is nothing quite as effective as a good precinct captain or organizer. But reaching, engaging, educating and activating the public behind a position or issue today require new approaches.

Grassroots campaigns can involve just a few thousand people in a legislative district, or millions across the nation. They can dictate policy, determine politics and change society. Demonstrating the will and support of the public – and voters – is essential to influence and advance public policies and agenda. Our grassroots campaigns can generate policymaker contacts, letters-to-the-editor, turnout at pivotal events and general buzz – all key to successfully influencing policy and politics.

The internet has revolutionized grassroots outreach. Through social media, websites, email and integrated database management, we can help you build and leverage an active and sustainable organization of grassroots support. Platform Public Affairs helps clients integrate internet strategies with town meetings, local actions, direct mail, earned and paid media and other traditional organizing tactics to achieve their public policy goals.