Digital
At Platform Public Affairs, digital applications are part of nearly everything we do, and we offer complete, in-house set of services to handle:
• Website development and maintenance
• Social media engagement
• Volunteer recruitment and engagement
• Fundraising support
• Database integration/contact management
• Online advertising
• Blog relations
• Graphic design
• Web-based phonebanking
• Search engine optimization
• Mobile/Wireless communications and outreach
We stay at the forefront of new and emerging communications technologies -- such as up and coming social networks and new wireless applications – to provide our clients with the latest, most effective and most efficient tools available. Below is a closer look at some of those tools.
Websites
We will deliver a Websites that are smart, visually stimulating and easy to navigate. We can design an approach that is completely scalable, allowing clients to build from a basic online presence to advanced capabilities for online forums and Webinars, volunteer recruitment and grassroots organizing, political contact, issue microsites and online fundraising. And we develop Websites that are integrated with your other online and social media programs.
Social media
Harnessing the potential of social media has become an essential part of public campaigns. We help clients take full advantage of networks like Facebook, Linkedin, You Tube and Twitter to educate target audiences and recruit and leverage online supporters.
Online information consumption has become user-driven and it is incumbent upon an effective operation to reach target audiences through the means in which they are comfortable and expect to be contacted. At the same time, it is easy to get distracted and scattered by the myriad channels and opportunities across the Web.
We will help navigate the Internet and find the best paths.
Data management
Detailed, user-friendly databases are vital tools in building and sustaining networks and communities of support. One of the main benefits of integrating your various data and contact systems is the ability to equip the campaign team with information that can help better target efforts and maximize results.
For instance, this may entail ensuring contact information collected through one means is integrated with the rest of your contacts, or creating a user-friendly interface with functionalities drawing upon the various databases without users having to go to one or the other.
We can build and maintain a comprehensive integrated database, or enhance and find new applications for systems you are already using.
Blogs
Blogs represent the domain of the new journalism. Wide open to any citizen journalist and also large online news organization, this medium is rapidly growing in its impact on the public discourse and consciousness.
Influential bloggers command wide audiences around the topic and issues they address. Just like any other reporter or editor they need information, perspective and news around key issues and events.
The open and transparent engagement of the “blogosphere” is a “must-have” component of public opinion, but the vast proliferation of citizen-journalists on the internet requires an informed analysis of which blogs matter and which ones don't.
Mobile outreach
The explosion of new wireless and mobile communication applications present exciting opportunities for grassroots outreach and organization. Especially when it come to key urban audiences, younger voters and younger adults, texting, Twitter and other tools enable clients to reach out in a way that is familiar, immediate and personal.
